Bridal shop owners face felony charges after customers say they paid for dresses they never received

CHESTERFIELD, Mo. (KMOV/Gray News) – The owners of a bridal shop near St. Louis are facing felony charges after multiple customers said they paid for dresses they never received.

The owners of Signature Bridal in Chesterfield, Missouri, have been arrested after complaints by customers had been mounting for months.

According to court documents, co-owners Megan Price and Scott Price are facing 22 counts of deceptive business practices.

All but one of those charges comes from customers who said they paid Signature Bridal for wedding dresses between March and November of last year and never received them.

The remaining charge stems from a claim at the end of last year from a customer who said she paid the store for a wedding dress preservation that never happened.

The indictment alleges that the two co-owners knowingly made false promises to purchase wedding dresses for customers through dress manufacturers.

Angela McKeever is one customer who said she had problems with Signature Bridal.

McKeever purchased her daughter’s wedding dress from the store in April 2024 for a May 2025 wedding.

Back in October, McKeever told KMOV she learned Signature Bridal never paid the dress designer, Essense of Australia, for the gown she ordered.

Fast forward to now, and McKeever’s daughter has since gotten married, but in a gown that was not purchased from Signature Bridal.

“The designer helped us find a bridal shop here to go get a dress,” she said. “We went to Ultimate Bride and quite honestly, they were fabulous.”

McKeever is just one of many customers who previously told KMOV that after they paid money to Signature Bridal, it was difficult to get in touch with the shop.

McKeever said the news of charges against the co-owners brought relief.

“To get that news that someone’s being held accountable for something they did that affected so many people’s lives in one of those pivotal moments in their lives, I’m pretty elated,” she said.

The new charges are just the latest legal issues for the store, which is now closed.

In March, a St. Louis County judge ruled in favor of a customer who sued the store after claiming they never received the gown they ordered.

Around the same time, Essense of Australia sued Megan Price, resulting in over $85,000 in damages.

This month, the designer filed a notice of foreign judgment to recoup losses in Missouri.

In November, KMOV confronted Megan Price about the complaints from customers, as well as if the Chesterfield, Missouri shop and a second location in Wentzville, Missouri were still in operation.

“We have been issuing refunds, and that’s that,” Price said at the time. “It doesn’t matter if the store is in business or not; the fact that we’re issuing refunds to our brides, that should be the only thing that matters.”

McKeever told KMOV, however, that she never got a refund from Signature Bridal directly, but she did eventually get money back from her credit card company.

If found guilty, the Prices could face up to four years in prison per charge, which could end up being decades behind bars. However, they could end up only facing a fine.

They are scheduled to be back in court on Aug. 14.

The Missouri Attorney General’s Office acknowledged that it had received complaints against the store and that they were investigating.