Hoosier Racing Tire co-founder Joyce Newton dies

LAKEVILLE, Ind. (WNDU) Joyce Newton, co-founder of Hoosier Racing Tire and a supporter of the Lakeville community, died Tuesday morning at the age of 85.

Joyce Newton and her family

She and her husband, Bob Newton, founded Hoosier Racing Tire back in 1957. The company grew, making it the largest producer of race tires in the world.

Joyce and Bob also gave the community Newton Park, a state-of-the-art sports complex that opened in 1999. They revitalized the old Lakeville High School as well, turning it into a beautiful community center.

Those who worked closest with the couple say they leave a lasting legacy.

"They were very personal people, very much people that cared about family and friends and relationships and that's probably one of the biggest things I've learned from them is that you have to be friends and you have to enjoy what you're doing to make life so its not work," says Vice President of Sales and Marketing at Hoosier Racing Tire Dennis Sherman.

Bob passed away in 2012.

Joyce continued to lead the company until 2016 when the family sold the business to Continental Tire.

"Joyce was one of the smallest people in stature, she wasn't real tall, wasn't real large but she carried a big stick as the expression would go. She had a very firm resolve, she knew the difference between right and wrong and always encouraged people to do what was right and to do what was best," says Sherman.

Viewings have been scheduled for Friday, January 19, from 1-4 p.m. and 6-8 p.m. at Palmer Complex in Lakeville.

There will be a viewing on Saturday from 10-11 a.m., with the funeral and burial following at Palmer Complex.



From Hoosier Racing Tire:

LAKEVILLE, IN (January 16, 2018) – The racing world lost a legendary figure on Tuesday morning as Hoosier Racing Tire Corp. co-founder Joyce Newton, the matriarch of the Company, passed away at the age of 85.

Joyce, along with her husband Bob Newton, started Hoosier Racing Tire in South Bend, Indiana in 1957. They had grown the company they founded into the largest producer of race tires in the world.

The company owes its success to the vision and lean practices that Bob and Joyce established right from the start. “The thoughts and prayers of Hoosier Tire employees and Distributors are with Joyce’s family,” the company said in a statement.

Bob and Joyce were great supporters of the community in numerous ways. The centerpiece of their giving was Newton Park ‘A Place for Kids’, a state-of-the-art sports complex started in 1999. Additionally, the Newton’s revitalized the old Lakeville High School turning it into a beautiful community center.

Joyce’s late husband, Bob Newton, passed away in 2012. Joyce continued to successfully lead the company until 2016 when the family sold Hoosier Racing Tire Corp. to Continental Tire. Joyce’s desire was to put the ownership in the hands of Continental who could continue to grow the business she loved and provide long term success.