Meijer shoppers in Mishawaka cashing in on Black Friday

MISHAWAKA, Ind. (WNDU) - It's the start of the season of gift-giving, and that had people heading to stores so they could take advantage of Black Friday deals.

Still, not everyone had to wait until Friday morning to get started.

16 News Now learned how Black Friday has grown in recent years.

Stores are pretty honest, saying Black Friday is their busiest time, and they realize it's the same for shoppers.

That's why some stores are trying to spread the spending out over a couple days.

Black Friday is no longer a day of deals just meant to last 24 hours, according to one Meijer shopper.

“Some people treat it as another holiday in itself. For those shopaholics, I guess, that's a good thing. I kind of miss the old school, few years back, everything's closed on Thanksgiving. Everything doesn't start until literally midnight on Black Friday, and you do that into the morning on Friday morning,” shopper Adis Ibrekic said.

Unfortunately for Ibrekic, those days are over.

Meijer says their Black Friday deals have been going on since the weekend before Thanksgiving, and it's meeting the demands for their shoppers

“There were six less days of shopping this year between Thanksgiving and Christmas, so we started with an all-week Black Friday ad. Really just a lot of fun for our customers. We know our customers want to prepare ahead for that, and that's why we broke with the all-week ad,” store director Jason Pursehouse said.

Stuffing all these buys into one car seemed more difficult than downing last night's final piece of pie for some shoppers.

A few younger customers are with their families learning the ropes.

“This is only like my second year going shopping with them, so hanging out with them was really funny. Last night we went to the mall and we got a lot of clothes. Then we went to Menards and we got a lot of markers, blankets, pillows and some toys,” young shopper Taylor Rodriguez said.

If you feel like you missed out on some of the savings, many stores, including Meijer, say they'll have deals continuing into Saturday.