Garth Brooks fills up as many hotels as a marquee Notre Dame game

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You'd have to have been living under a rock not to know that Garth Brooks was in town this weekend.

Thousands of people showed up, despite harsh weather conditions, just to see the singer in action.

But what does all of those people showing up mean for South Bend and Mishawaka?

Ninety-five percent of hotel space in St. Joseph County was occupied the night of the concert. That's something Visit South Bend Mishawaka says is completely unprecedented.

It's no question that Garth Brooks is one popular guy.

While the stadium normally plays a different tune with the blue and gold being the main draw for the stadium, one man beat out the entire team this last week.

"That's equal to one of the most marquee football games we can host," Visit South Bend Mishawaka Executive Director Rob DeCleene said. "Occasionally, we'll get to 96 or 97 [percent], but 95 is absolutely what we would consider to be a citywide sellout."

Just hearing that, it's nearly impossible for Notre Dame not to bring more concerts to town.

"It truly is one of the most hallowed grounds and hallowed venues in sports," DeCleene said. "And now, it looks like it's going to become one of the more preferred venues in special events."

Just this year, the stadium is going to be home to the NHL winter classic, and next door at the Purcell Pavilion, Notre Dame will be hosting Tim McGraw in April for IDEA Week just like the Chainsmokers did earlier this year.

"I was there and I loved it," DeCleene said. "Totally different demographic. Not your typical group that might come through Notre Dame or South Bend, but they came and had a really successful show."

But based on one country artist completely taking over the city, there are some high hopes for a repeat, even if it is a smaller venue.

"Certainly going to be a huge draw and a huge asset to really expanding IDEA Week and IDEA Week's impact," DeCleene said.

Notre Dame likes to have two to three stadium events every year outside of football, and nothing's been announced yet, but it is definitely something to keep your eye on.