Importin’ Joe’s coffee gives back one cup at a time

Published: Feb. 2, 2021 at 5:21 PM EST
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SOUTH BEND, Ind. (WNDU) - Joe Luten and his wife launched ‘Importin Joes’ Ethopian coffee.

25% of their earnings goes towards helping children battling homelessness in Ethiopia.

The company is celebrating Black History Month by launching a coffee trail, which will hand out free coffee to the community on select days at select locations.

“The reason we started the company was because we saw a critical need when we were Ethopia,” Luten said. “There were thousand of kids living on the streets.”

Several community partners, like Jack’s Donuts, Notre Dame’s Innovation Lab and Boling Vision, have joined Importin Joes in their mission to give back.

“We wanted to support something bigger than ourselves and his mission is bigger than us.” Said Haley Boling, CEO of Boling Vision Center. “Whenever you have that kind of purpose and mission, we want to be apart of it.”

“The beautiful thing about working with a company like Joe’s is it aligns with the mission of Notre Dame to be a force for good in the world,” said Matt Leevy, Director of Notre Dame’s Innovation Lab. “As he sells coffee to help children, it’s a no brainer to help a business like that.”

“Part of the mission of Jack’s is to reach out to the community,” said Erica Futa, General Manager of Jack’s Donuts. “This is a good opportunity for us to give back.”

To celebrate Black History Month, Importin’ Joe’s created a coffee trail to give free caffeine to the community!

To learn how you can score some free caffeine, click here.

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