The latest Apple gadget is expected to create a frenzy Friday, when the iPhone 4S is released.

Stores like AT&T, at Eddy Street Commons, are gearing up for a busy day Friday with the iPhone 4S launch.

The latest phone from Apple is said to have a better camera, and a cool new assistant called "Siri," which can do everything from tell you the weather to recommending a restaurant, just by voice activation.

The cheapest model runs $200.

Many customers have pre-ordered the phone already and will have it shipped directly to their homes, which means they can avoid the stores.

But others will be getting it by lining up early, when the store opens at 8 a.m.