Online auction giant eBay is behind a site called WorldofGood.com that will sell goods produced with social and environmental goals in mind.
EBay developed the site with a startup focused on "ethical supply chains" behind consumer products, and licensed the group's name for the marketplace. That organization, World of Good, will get a share of the revenue from the site, which had been operating for the past six months as an online community focused on the social impact of business.
The site will sell fixed-price goods that purportedly have some positive effect on people and the planet. The goal is to help consumers align their social values with their shopping decisions.