Big hype over new Madden video game

By: Associated Press
By: Associated Press

These days, it seems the launch of Madden NFL 2009 gets as much hype as the Super Bowl. This year's release of the Electronic Arts signature sports title will be accompanied by what the company calls "Maddenpalooza" -- a sports and gaming fan festival to be held at the Rose Bowl in Pasadena, California -- which has hosted Super Bowls over the years. The event is timed to mark the 20th anniversary of the game, which is scheduled to launch next month.

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