Hundreds of thousands of people flocked to downtown Indianapolis for Super Bowl festivities, but outlying communities that served as official hosts to out-of-town fans generally didn't see as much excitement.
The Indianapolis Star reports that many Super Bowl Celebration sites beyond downtown Indianapolis wound up serving locals rather than visitors.
Crowds failed to materialize in Broad Ripple on the city's near-northside, which lost money on the $182,000 spent to erect a 1,000-person tent with free live music. Broad Ripple Village Association Treasurer Brenda Rising-Moore said most Broad Ripple regulars spent the weekend downtown and too few out-of-towners ventured to the village.
Organizers at other celebration sites had similar experiences. Many said Super Bowl Village was such an attraction it's no wonder most tourist dollars were spent there.