An ad the University of Notre Dame plans to air during the BCS National Championship game has already elicited positive feedback from Irish fans.
The commercial titled “A Message from the Students of Notre Dame,” was filmed Dec. 7 by South Bend media production company Explore Media, and will be broadcast on ESPN Monday night during a commercial break.
The university sent out an email to the student body in hopes that a crowd would turn out to be filmed, and on the day of the shoot almost 500 showed up.
The commercial features students excitedly gathering and walking into the stadium sporting ND shirts, hats, and jackets. In the final scene the students are shown holding up candles in the stands of Notre Dame Stadium holding up candles spelling out “#1.”
According to the Elkhart Truth, the university posted the commercial to its website and it has already become a hit with students and alumni.
An estimated 30 million people are expected to watch Monday’s title game, more viewers than for any previous BCS championship.