Indiana knocked out Iowa with its usual one-two combination Wednesday night.
D.J. White scored 19 points and Eric Gordon added 17 as the seventh-ranked Hoosiers extended their winning streak to 13 with a 65-43 victory over Iowa.
Indiana (17-1, 6-0) has now won 29 in a row at Assembly Hall, the nation's fourth-longest home winning streak. It's the best start in Big Ten play and the longest winning streak at Indiana since 1992-93 -- also the last time they won an outright conference title. The Hoosiers' only loss this season came Nov. 24 against Xavier.
Iowa (9-11, 2-5) was led by Tony Freeman with 14 points but was plagued by 20 turnovers and struggled to contend with Indiana's deep roster and better athletes. It was Iowa's second loss to Indiana this season.
Unlike the previous game, though, which Indiana held on to win 79-76, Indiana dominated this one. It outscored the Hawkeyes 31-13 off turnovers, 32-16 in the paint and limited Iowa to 6-of-28 shooting, 21.4 percent, in the second half.
The Hawkeyes had no answers, and it wasn't at all what Iowa coach Todd Lickliter envisioned in his first return to his home state. Lickliter coached at Butler last season.
Yet the game didn't go according to coach Kelvin Sampson's script early. He spent the first few minutes waving his arms and hollering at players who were out of position, making poor decisions or ill-advised passes.
But when the Hoosiers cleaned things up, they looked like their old selves -- using a late first-half burst and an early second-half flurry to pull away.
They took control with an early 9-0 run, then extended the lead from 33-26 to 43-28 with the 10-2 run between halves.
It was all the Hoosiers needed.
Iowa closed to 46-35 with 13:29 left, courtesy of a 7-1 run, but the Hoosiers sealed the outcome by scoring eight straight points to make it 54-35. From there, they continued to pull away.
Jamarcus Ellis added 12 points, eight rebounds and four assists, and Gordon had three assists, three blocks and four steals.
The Hawkeyes left Bloomington with their most lopsided loss in the series since a 110-79 defeat on March 12, 1995, and matched their lowest point total of the season. Iowa also scored 43 points in an upset of Michigan State on Jan. 12.