Americans underwent more than 11 million cosmetic procedures last year, and spent nearly $12 billion on skin rejuvenation.
Everyone wants their skin to look younger, healthier and better -- but some are taking it to an extreme.
Cheri Kovacsev's face is dripping with blood.
"I'm hoping to achieve smaller pores, the fine lines around my lips to
improve over this process,” she said.
Licensed paramedical aesthetician Amaris Centofanti is performing rejuvapen micro-needling.
"After you are done with the treatment,” Centofanti explained, “collagen elastin kicks in to heal the skin, so in a few days, your skin starts to look more flawless."
But some, like professor of dermatology James Spencer, aren't sold on micro-needling - which costs about $350 a pop.
"There was just a study in the journal of the American Medical Association Dermatology, Jama Dermatology, last month of three cases of allergy to the medication to the serum that was put on after micro-needling," Spencer said.
Some other extreme beauty treatments: the bee venom facial.
The theory is the venom tightens skin by pumping up collagen. It costs about $130. Then there's the vampire face-lift. For $600-$800, plasma is taken from your blood and injected back into your skin. The placenta facial uses stem cells from a sheep's placenta to boost collagen. And urine therapy involves using your own urine as a healing ingredient. Some say it can clear up psoriasis, eczema and acne.
Another popular beauty treatment that has been touted by celebrities, including Victoria Beckham, is the geisha facial.
It uses the excrement from a nightingale - which some believe contains important enzymes for skin.
It costs $180.
BACKGROUND: Skincare is a major part of physical appearance, and many people will do anything to keep their skin clear and tight. Last year, over 11 million Americans went under some type of cosmetic procedure. In 2013 there was a 12% increase in cosmetic surgeries from previous years, and these numbers will most likely continue to go up. Reasons for this increase are that these surgeries are less intrusive because of advancements in technology, a greater
accessibility to the public and a rebounding economy which is causing people to start spending money on themselves again. These procedures aren't cheap and about 12 billion dollars were spent on skin rejuvenation alone last year. The top five surgical operations included: liposuction, breast augmentation, eyelid
surgery, tummy tuck, and nose surgery.
SKIN CARE TREATMENTS: Trying to look young, healthy and flawless is desired by
most; however people have started going to extreme lengths to make that happen.
Micro-needling costs about 350 dollars each procedure and involves repeatedly
sticking sterile needles into the skin of the patients face in order to produce
collagen, which then heals your skin to make it look healthier. The Journal of
American Medical Association Dermatology reported 3 cases of allergic
reactions to this treatment. Bee Venom is another type of treatment preformed
as a facial and costs about 130 dollars. The venom is said to work by
increasing collagen, which then tightens the skin. The Vampire Facelift is a
600 to 800 dollar procedure where plasma is taken from your blood then shot
back into your skin. The Placenta Facial takes stem cells from the placenta of
a sheep to increase collagen. Another extreme treatment is Urine Therapy, where
you use your own urine as a way to heal your own skin and is supposed to help
clear acne, as well as psoriasis, and eczema. Radiofrequency tightens and
reshapes the skin by using heat, with almost no pain. This procedure is more
expensive than other treatments though and costs about 1,500 dollars.