The Centers for Disease Control and Prevention has once again released a multi-media, multi-million dollar advertising campaign designed to encourage people to quit smoking, or never start.
That message gets to the heart of a new government-funded ad campaign designed to encourage smokers to quit.
The Centers for Disease Control is spending $48 million on an anti-smoking media campaign. Now in its second year, the CDC aims to expand upon last year's apparent success.
"We had hoped that maybe half a million people would try to quit and maybe 50,000 people would succeed,” says Dr. Tom Frieden the director of the CDC. “Our initial data suggest that the actual results of that far exceeded those expectations."
They can attribute part of that to a raw 2012 ad featuring Terrie Hall, who has suffered disfiguring effects of throat cancer, including having her voice box removed.
"I have cried in the middle of a Walgreens with a woman who said she quit smoking because of my commercial," explains Terrie Hall a throat cancer survivor.
The ads are in English and Spanish, and some target specific groups with high smoking rates, like native Americans.
"That is critically important because that community has been overlooked for a long time and has very high smoking rates,” says Dr. Cheryl Healton of the American Legacy Foundation.
The ads drive home the impact smokers have on others, as in this one in which a COPD patient struggles with how to tell his grandchildren he expects to die early because of his smoking history.
The ads will begin running on Monday. Tobacco companies declined to comment. You can learn more about quitting smoking by calling 1-800-quit-now.