It is one of the coolest, cutting edge shows of the year, and the only "sure bet" in Las Vegas right now. The Annual Consumer Electronics Show started Tuesday.
If it's new, if it's neat, from must have gadgets to most every accessory, anything and everything high tech and for the home is here.
"There is so much cool stuff, it's all the technology that's growing and everything is advancing," says Louis French a Tech Enthusiast.
One of the major innovations unveiled this year is ultra-HD, a picture with 4-times the resolution of current 1080p high definition TV's. Samsung is going big with this 110-inch screen which should be out by the middle of the year.
There are cases and cables, high-tech toys. You can even turn your tablet or pad into a drawing palette or disco.
Despite all the flash though what's old can also be new again here.
On the day Elvis would have turned 78, audio, or more specifically headphones and ear buds are one of the "kings" of this convention.
While others, have their heads in the cloud.
"All these technologies are coming together to make cloud and mobile devices to be glued together," says Patrick Lo CEO and Founder of Netgear.
More data, faster and on the move, for some that means products geared toward personal health and fitness.
Even your cat can get a high tech workout now, but as everything gets bigger, faster, and better, many also want to make sure it's greener.
"What we do is we take excess materials that get left over in the manufacturing process and turn them into limited edition items,” explains Scott Hamlin Co-Founder of Looptworks.
Excess shoe leather and wet suit material has been crafted into covers and cases for your electronics. Evidence like most everything here, that cutting edge continues to push almost every limit.
A lot of these tech toys are prototypes, but some of them could make their way into your living room.