Facebook has more than 400 million users worldwide. All of whom willingly share key demographic information, including gender, age and location, making Facebook a prime target for businesses, both large and small.
"We put our information out there and I find out so much more that's going on immediately. Not that I've just had a pickle sandwich or something, but that I've got an event going on. It's just a great way for people to cross market," said Kathy Reddy-White, owner of Circa Arts Gallery in South Bend, who created a profile for her business.
Facebook also allows users to connect by geographic region, which is how Downtown South Bend targets people in Michiana.
"We felt it was another great way to keep people informed about all the remarkable things happening in downtown on a daily basis, so that's really why we focused on it and it's very affordable," said Marco Mariani, the executive director of Downtown South Bend.
Facebook's nationwide presence also makes the site attractive to the tourism industry. Businesses, like the College Football Hall of Fame, use Facebook to target people in a specific region to attract them to South Bend.
"We connected with a more national audience because of the different enshrinees that we're always inducting and the different events that we have, so college football fans in general are active followers of our Facebook, but then of course we have a large special events program that we like to make the community aware of," said Kristen Pflipsen, with the College Football Hall of Fame, which posts pictures of events on its page.
Many other local and national businesses, including NewsCenter16, have Facebook pages.
Simply type the business into the search bar, but be sure to click the correct profile, since occasionally old pages or people's personal accounts appear.