Selling Your Home: Part Two

Across the nation, the housing market slump means the wait is stretching from weeks into months and in some cases, years. Sellers are trying everything they can to try to get noticed. One tactic being used is something called “home staging” and experts say it can make a big difference when your house is on the market.

Grant Root has a beautiful home for sale in granger. It’s over 25-hundred square feet, four bedrooms, two and a half baths, and is located in a great neighborhood. It’s also not selling.

Grant says, “a lot of the feedback is coming back that we just don't have a wow factor. We asked our realtor what to do and she suggested that we get someone in here to stage the house.”

Home staging is becoming a popular trend for home sellers.

Realtor Jan Lazzara says sellers need to get serious about making their homes look their best before a showing.

She says, “we've done studies where buyers will, in the first 15 seconds of walking into a house, know if they're going to make up their decision. It's first impression and that's so important in the process of selling a home.”

In vacant homes, stagers will rent furniture and use accessories to fill the home...that can cost over a thousand dollars. If you're living in the home you're trying to sell, a few hundred dollars, some re-arranged furniture and rented accessories can make all the difference.

Home stagers, Dot Scott and Pat Chapman, work together to help homeowners like Grant improve their look. They use their keen sense of style and some of their own inventory of accessories to pull together an updated interior design.

They bring in accessories to dress up the house and make it more presentable. They add pictures, art work, and greenery and use Grant’s existing furniture to add more life to the house.

Even simple things like covering up a tear in a couch with a throw pillow can help the presentation.

Home sellers can make a lot of improvements on their own. Here are some home selling tips:

  • Declutter. Rent a storage space if you have to.
  • Depersonalize. Take down the personal photos and that includes all your kid's artwork on the fridge.
  • Keep your house clean.
  • Remember your home is now a product to sell.

Grant is very happy with the changes. He says that although the house might not fit his sense of style, the touch up does help make the house more marketable. He says, “when you come in the front door you just get that wow factor. The stuff they put up, the pictures, when you come in the entry, there's a vase on the floor with some greenery. There’s a picture right above it that. We didn't have a clue of what to put there. It just ties it in, it looks fantastic.”

You can view the house from our story and can contact Pat Chapman, one of the home stagers, by email.

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