LONDON After 279 years in print, Lloyd's List, the shipping industry's bible, is going fully digital.
The daily started as a notice pinned to the wall of a London coffee shop that offered information on ships coming in and out of port and what goods they carried. It will stop print publication on Dec. 20.
"This is just a natural part of our evolution," says editor Richard Meade. "We haven't changed that much. But now (customers) can access us in any coffee shop in the world."
A survey carried out earlier this year found that only 25 customers used the print edition alone.
Meade says that while nostalgia weighs on the company's shoulders, customers pay a premium for information - and don't want to wait for it to come by post.