Residents across Michigan can now take the state's tourism slogan, Pure Michigan wherever they go.
The cost of getting an original license plate will remain the same.
But folks wanting to replace their current plates can do so for only $5.
The Pure Michigan brand is also adding personalized, veteran, and fundraising plates for an added charge.
Governor Snyder and Michigan's Secretary of State unveiled the design in Lansing.
They say it will make residents, "ambassadors for their state.”