Motown musical, Chrysler announce relationship

By: Associated Press Email
By: Associated Press Email

The Chrysler automotive brand and the producers of "Motown: The Musical" are announcing a marketing relationship that will celebrate the spirit of Detroit.

Chrysler Group LLC chief marketing officer Olivier Francois said in a release Thursday that the work of the Motown music empire founders "truly reflects the spirit of the Chrysler brand's 'Imported from Detroit' campaign."

The Motown story will open April 14, 2013, on Broadway at New York's Lunt-Fontanne Theatre. Preview performances will begin March 11.

Brandon Victor Dixon is playing the role of the trailblazing Detroit record label's founder Berry Gordy. Gordy is producing the musical with Kevin McCollum and Doug Morris.

Chrysler's successful "Imported From Detroit" campaign first aired during the 2011 Super Bowl.

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