The Salvation Army’s Red Kettle campaign officially kicked with the help of South Ben Silverhawks’ owner Andrew Berlin.
Berlin is the campaign’s honorary chairman, and this year the organization hopes to raise $125,000 during the holiday season.
This year’s goal is one-third of the total amount that would provide food and toys for 1,500 households.
Berlin says the extra money from the Salvation Army could make a difference in the recipients lives.
"And they won't always be struggling. A lot of the people who are in tough times right now will not always be in tough times. A lot of these people are going to pull themselves out of it and the assistance from the Salvation Army and the Silver Hawks is the kind of assistance some people need to get up of the ground and get into a place where they are actually taking care of themselves,” said Berlin.
Anyone wishing to sign up for assistance can stop by the Kroc Center Thursday and Friday, November 15 and 16.
Everyone over the age of 18 must bring with them a Social Security Card and a photo I.D., while everyone through the age of 17 needs a birth certificate and proof of address.