Michigan's largest health insurers are trying to tap into what they see as a growing market.
They're wooing young and middle-aged adults with individual policies tailored to their finances and health concerns.
Plans for young adults vary in cost, from the cheapest policies with premiums of less than $50 to more comprehensive coverage that can cost hundreds of dollars a month.
Insurers also are developing individual plans for adults who don't have workplace insurance and aren't yet eligible for Medicare.
HAP launched an individual policy last year for Michigan auto workers who would eventually lose their health coverage by taking buyouts or early retirements.