South Bend, Ind. October is Breast Cancer Awareness Month, and there is a new, nonhuman mascot in town to help generate buzz about the importance of early detection.
The Northern Indiana Affiliate of Susan G. Komen is teaming up with Gurley Leep Motorworks and Heritage Square, to encourage the community to Get Bugged about Breast Cancer.
The campaign kicked off Tuesday morning, where the organization's old icon, Lily the Ladybug, was brought back to life in the form of a Volkswagen Beetle.
Lily was first introduced to the world in the early 2000 as a chocolate treat, and helped to raise hundreds of thousands of dollars for the cause.
Although she's been in hibernation for a few years, organizers are hoping lily will have the same impact a decade later.
“Northern Indiana has a higher average adjusted breast cancer incidence rate than both the national average and the state of Indiana,” says Sheri Miller Story the Executive Director of Komen Northern Indiana. “And seven of the 27 counties that we represent have a mortality rate from breast cancer that is more than 10 percent of both the state and national averages.”
If you would like to help support the new campaign, you can purchase a Lily Decal for your vehicle at a handful of area businesses, by donating two dollars to Komen Northern Indiana.