Michigan is kicking off a campaign aimed at curbing drunk driving.
The state's office of Highway Safety Planning says some young men referred to themselves as, quote, "professional" drunk drivers during focus groups this year, claiming they were better drivers when drunk.
So the new campaign unveiled today aims to dispel those perceptions.
The campaign includes TV ads and billboards.
It comes as nearly 160 law enforcement agencies in 26 counties begin stepped-up drunk driving patrols through september 3, during the "drive sober or get pulled over" crackdown.
The state used focus groups to gain insight into why young men drive drunk despite potentially stiff penalties, including jail time.