May 18, 2013
The Hoosier Lottery is looking to feature real, everyday Hoosiers in its new advertising campaign.
On Saturday, Jan. 5 the lottery will hold an open casting call at the University Park Mall in Mishawaka from 11 a.m. to 3 p.m. The audition process is simple, anyone over the age of 18 will be asked to step up to a microphone and answer the question, “what would you do if you won the lottery?”
The organization says the lottery-winning dreams that capture what it means to be a Hoosier could be selected.
The campaign starts in March, and will include TV, newspaper, online and billboard components.
