In this publicity image released by NBC, celebrity chef Paula Deen appears on NBC News' "Today" show, wednesday, June 26, 2013 in New York. Deen dissolved into tears during a "Today" show interview Wednesday about her admission that she used a racial slur in the past. The celebrity chef, who had backed out of a "Today" interview last Friday, said she was not a racist and was heartbroken by the controversy that began with her own deposition in a lawsuit. Deen has been dropped by the Food Network and as a celebrity endorser by Smithfield Foods. (AP Photo/NBC, Peter Kramer)
NEW YORK (AP) - The exodus continues.
Sears Holdings Corp and J.C. Penney Co. said Friday that they're cutting ties with Paula Deen, adding to the list of companies severing their relationship following revelations that the Southern celebrity chef used racial slurs in the past.
Sears said it will phase out all products tied to the brand after "careful consideration of all available information."
QVC took a more gentle approach on Friday and announced that it was "taking a pause" from Deen. The home shopping network said it will phase out her product assortment on its online sales channels over the next few months.
But QVC left the door open for Deen to return. "People deserve second chances."