In Super Bowl broadcast, CBS hopes for history

By: Associated Press Email
By: Associated Press Email

Ratings glory hangs in the balance for CBS's broadcast of the Super Bowl.

Three years running, the NFL's championship game has set a viewership record, topped last year by NBC's broadcast to an average audience of 111.3 million people.

But ratings are a mere point of pride for CBS heading into kickoff. The ads have already been sold (some at more than $4 million a pop), so the network can now only hope to put forth its best broadcast and deflect as much of the Super Bowl glow to its other programs and its cable sports network.

After an afternoon of pregame programming, Jim Nantz and Phil Simms will call the game while more than 60 cameras cover the action - with at least one keeping an eye on the Harbaugh parents.


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