Fans will be able to watch every Olympic event live online for the first time during this summer's London Games, but what they'll see will be different from the tape-delayed, prime-time package that will still air a few hours later.
NBC executives decided to shift from their longtime philosophy and make all the competition available as it happens, convinced the plan will build interest in the Olympics and not siphon off viewership from the traditional nightly broadcasts. That means the Internet streams will be fairly minimalistic to tempt fans to re-watch the competition with a more stylized presentation that evening.
The online coverage will use the world feed instead of NBC camera angles. There will be basic graphics and, for some popular sports, announcers from the Olympic Broadcasting Services.