LOS ANGELES - Ellen DeGeneres' goal of setting a retweet record with her star-studded selfie was achieved before the Oscars telecast was even over.
During a comic bit, the Oscars host prevailed upon actor Bradley Cooper to take a picture with her and several other stars crowding around, including Meryl Streep, Jennifer Lawrence, Kevin Spacey, Angelina Jolie and Brad Pitt.
Long before midnight Sunday, the photo had been retweeted more than 2 million times, easily blowing past the approximate 780,000-retweet record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012.
Four more years. pic.twitter.com/bAJE6Vom— Barack Obama (@BarackObama) November 7, 2012
Twitter sent out an apology because all of the retweeting disrupted service for more than 20 minutes after 10 p.m. ET.
As MarketingLand.com notes, the now-famous selfie was also a hit on Facebook. As of this writing, it has received well over 1 million Likes and nearly 160,000 Facebook shares.
The stunt was partially done to advertise the Samsung Galaxy Note 3 smartphone, which the host used to take the selfie photo and several other snapshots throughout the night.