One pill holds great promise. Doctors say it doesn't just curb cravings to help with weight loss, they think it may also help the body process blood sugars better.
The battle of the bulge is now a full-on war.
Madonna Haigh, a clinical trial participant, says, "In our busy lives, it's hard to make that commitment to work out on a regular basis."
Doctors say we're losing.
Dr. Tim Church, the Cooper Institute Medical Director, says, "Even though you counsel about exercise, and counsel about physical activity and counsel about diet, they'll hear you but it won't stick. if it were that easy we wouldn't have the obesity epidemic that we have."
Hope now comes in a pill called "rimonabant".
Now the aim of a study at the cooper institute is to figure out if the pill can prevent the onset of diabetes.
People in the trial like Madonna Haigh are checked for blood sugar levels and given a pill to take every morning.
After that, they're tracked for results.
Gwen Hershel, another clinical trial participant, comments, "So I haven't had any cravings."
Gwen doesn't know what she's taking, but researchers have high hopes this will be the start of something big.
Dr. Church states, "This, to me, is a little bit of a glimpse of what medication in the future is going to look like."
Lifestyle drugs to help stave off huge killers.
Gwen Hershel says, "We're inundated with food all day on commercials, billboard, magazines and it’s so psychological that we want what we see, so we need to have something to turn that off," giving all of us a chance at a big win.
Madonna Haigh says, "I think if people can see some success, it motivates them to carry on."