St. Joseph, Mich. A slow start to the summer season has businesses in St. Joseph, Michigan looking for ways to boost sales.
Now, the city is allowing sidewalk sales to help attract more customers, a practice that was prohibited for years.
Shops along State Street report much lower sales than last year because of a cooler summer and rain.
They will be allowed to put merchandise out on the sidewalk for a 60 day trial period.
The hope is that traffic on the sidewalk translates to traffic inside the stores.
Then, the city will determine whether sidewalk merchandise should be permanently allowed.
“We'll have conversation with St Joe today and downtown authority on how it went and then see its worth an amendment to amenities policy,” said Robert Judd, Mayor St. Joseph.
Businesses will report back on the results in thirty days.
The mayor said the restriction on sidewalk merchandise was originally put in place to make sure the city was pedestrian friendly.