LANSING The state's Pure Michigan tourism campaign is getting a little ink - on people's bodies.
Michigan Economic Development Corporation spokeswoman Michelle Grinnell tells MLive.com a colleague spotted a nearly exact rendering of the Pure Michigan logo as a tattoo. It features a blue "M," signifying the tourism brand.
Grinnell says she thinks it's "kind of a signal of how passionate our fans are and how passionate people are about the state of Michigan."
Tattoo artists say others have tattoos incorporating the words "Pure Michigan."
Technically, those seeking to use the logo are supposed to go through an approval process that includes submitting an example of how the logo will be used. In the case of tattoos, however, Grinnell the state doesn't plan to go after those who get inked.