Notre Dame is 8-0, ranked third in the BCS standings. As they prepare for Pitt on Saturday, fans say they're pumped for the big game.
But, fans were sure to point out that even when Notre Dame has had a losing record in the past, fans still filled the stadium on game day, and games were sold out.
In fact, it's really South Bend business that prospers from a winning season. It's not the ticket sales that change, but fan moods. Local business owners say when fans are happy, they're out on the town basking in the glow.
"We expect a larger crowd only due to the fact that people like to be around winners and they are winning and they want to be part of that winning tradition at Notre Dame. We're doing better than average this year," says Linebacker general manager Greg Gregdelinski.
One thing remains from game to game, the Irish tradition is always alive, especially during home game weekends. Fans are certain to point out they will stand by their team through thick and thin.
"Notre Dame people are just so proud, it's such a tradition, and it really passes down. You can see generations of people coming in at the same time and that's a wonderful thing to sit down and hang out with a family of grandfather, father and son. It's great to see them all watching the game and enjoying one thing together," says O'Rourke's manager Andrew Pankowski.
The Irish take on Pittsburgh at home Saturday at 3:30 pm.