Local jeweler opens second location in South Bend

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South Bend Downtown South Bend continues to grow as businesses make their way into the city. Friday, a jewelry store will be added to the list. "Ali on the Boulevard" will have its grand opening Friday from 6 p.m. to 9 p.m. There will be a DJ, cupcakes, champagne and more.

“It is really exciting. It’s kind of been a long time overdue but we always wanted to wait and have the perfect space. I didn't want to jump into anything. I didn't want to pursue the wrong space. For me, it has always been about location and Downtown South Bend has always been at the top of my list,” explains store owner Ali Oesch.

The new store is located at 722 East Jefferson Boulevard in South Bend.

This is Ali Oesch’s second location. She started selling her jewelry at the South Bend Farmers Market and after about 10 years was ready to open a second location.

“We are always open at the farmers market, we will always be there. It is kind of like our home base. It’s where we got our start and we won’t ever forget it. We will be open at the farmers market Tuesday, Thursday and Saturday from 8 a.m. to 2 p.m.” says Oesch.

Oesch sells jewelry, clothes, candles, headbands, key chains and more. Oesch says she works hard to find unique and unusual things to have in her store making it more of a gift shop. Oesch’s passion for selling and making jewelry is something she has been doing since she was a little girl.

“When I was probably in third grade, in elementary school, I had a little cigar box of jewelry and key chains and just little things that I had made and I would sell it at recess and in gym class and I got called down to the principal’s office one time and was told I was not allowed to sell it because, not at school,” says Oesch. “I have been making jewelry ever since I was a little girl, it has always been a part of me, it’s my passion and what I love to do, so I am happy to bring it to downtown.”

Oesch says social media is a huge part of her business. She has a website, is on Facebook, Instagram and Pinterest. You can also buy her items through Facebook.

On top of this grand opening, there are several other events happening Friday. DTSB is hosting First Fridays and they have a lot in store. More than 65 businesses are participating and there will be a free Transpo Trolley running from 5 to 9 p.m. There will be jewelry, clothes, art, food, music and more. There will even be a fortune teller giving out Valentine’s Day fortunes.

For more information you can go to the DTSB website


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