Elkhart, Ind. Elkhart’s Duncan Systems isn’t holding back for breast cancer awareness month. The RV glass supply and repair company is running a “think pink” campaign to raise money for the Susan G. Komen Foundation.
Instead of traditional boxes, the company will be delivering its more than 1,000 shipments this month in custom pink and white boxes to raise awareness for the disease and possible treatment.
“Well we really wanted to contribute,” said Jeff Stephen of Duncan Systems, which ships products across the U.S. and Canada. “We thought this was a way we could help out. We’re getting the message out to our customers.”
For every box, the company will donate $2 to the cause, with the hopes of raising more than $2500 by the month’s end.
And the employees aren’t stopping there. The women are getting custom hair extensions from Gigi’s Salon in Elkhart, donating $10 per piece.
Some of the bravest men also died their hair and beards pink in support.
“All the ladies in the office are getting pink in their hair so we decided to take it a bit farther out here,” said employee Jason Turnage, who also shaved his hair into a mohawk before dying it pink. “It’s a little different, I’m not used to it, the family wasn't too happy about it.”
Employee Austin Adkins said his girlfriend would be shocked when she saw his full head of hair and beard in its new hue.
“It took me about 7 months to grow my hair out and 2 minutes to die it pink,” Adkins said. “It'll wash out… I'm hoping.”
The crusade is personal for employees like Stephens. His mother beat breast cancer two years ago. He and his family will participate in the American Cancer Society Making Strides Against Breast Cancer Walk in South Bend on Saturday, Oct. 26.