Goshen, Ind. A Mishawaka-based company is expanding.
On Saturday, Better World Books opened its first retail store in downtown Goshen.
The company focuses on online sales but is now branching out to the 200 block of Main Street.
They had a celebration at the new store to introduce the concept to residents.
The manager tells us the feel of the downtown area was exactly what they were looking for.
“Goshen is a community of readers,” Brad Weirich, Retail Manager at Better World Books, said. “There is a local college, it’s just the exact sort of community that likes to support community events and things that we do. It was just a perfect fit. Goshen's downtown is healthy and vibrant. We would like to be a part of it.”
Special sales and activities will be going on until 8 p.m.