BENTON HARBOR Two sisters in the Benton Harbor area are doing their part to make a difference with area youth. The two middle school siblings launched an online clothing line this week, meant to empower youth.
The sibling CEOs are just 11 and 14 years old, which makes their story unique. Girl Party, is a fashion line that features clothing and accessories for girls. The web-based company features t-shirts, tote bags, lip gloss, sunglasses and bracelets ranging in price from $2-$14.
The idea and name blossomed after the girls approached their parents in hopes of starting their futures. With help from their mom and dad, the family created Girl Party, using social media as a marketing tool. Both sisters have ambitions in fashion and music.
"We just wanted to do something bigger for girls, we wanted to set a good example for them," said 11-year-old, co-CEO, Serenity Burton. "We wanted to show them that they're important."
"We show girls how to be positive and how to live a positive lifestyle even at a young age," said 14-year-old, Cori Burton.
The family hopes to see the clothing line go beyond fashion, by empowering area girls to find their voice and self-esteem.
"They want to be a great role model for our young ladies," said the girls' mother, Charity Burton. "Both of them, in their schools and in their communities, they're seeing some young ladies dealing with self-esteem issues. So, they want to stand up and be that voice for young ladies to let them know they can be empowered and they can do anything."
Click here to visit the Girl Party website.
The Burton sisters are also on Facebook, Instagram and Twitter. The handle is "Girl Party Inc."