The new College Football Hall of Fame will be built on a site between Atlanta's massive convention center and Centennial Olympic Park.
Officials unveiled the site Friday, along with drawings of the new facility that is scheduled to open in March 2013 - in conjunction with the Final Four basketball championship at the nearby Georgia Dome.
The hall is moving from South Bend, where it's been plagued by low attendance. Atlanta officials project a half-million people a year to go through the building, which will resemble a football on the outside and have a stadium-like setting on the inside.
Groundbreaking is scheduled for next August. The hall will be located near tourist attractions such as the Georgia Aquarium and the World of Coke.
The new building would cost around $50 million and have a 3D theater, event space, and broadcast facility.
Plans to move the hall from South Bend were first announced in September 2009.
Hall officials say it will remain here at least through 2011. If the city accepts an offer by the National Football Foundation, it could stay another year.