Americans are wasting billions a year on brand name products.
That's the finding of University of Chicago researchers who say we're spending about $44-billion on brand name products when we can get the generic equivalent for about half the price.
While the average household buys brand-name pain killers 26% of the time, pharmacists buy brand names only 9% of the time.
A similar trend turns up at grocery stores.
The average consumer pays for brand-name salt, sugar and baking powder 40-percent of the time. The most informed professional chefs only buy these brands 20% of the time.