Some people are comparing it to a hangover--a miserable, lingering feeling.
That's how some Fighting Irish fans are feeling now after three miserable losses.
It was the talk around the water cooler today. Same goes for the lunch circles.
At a very Irish spirited establishment, you'll find two pastors having lunch. One is a Notre Dame fan and the other a Michigan fan.
"I have no doubt that they'll be playing like champions again...no doubt about it," says Greg Fiechtner, obviously the Notre Dame fan.
"One team is still on the bottom and one is floating, not very well, but still floating. So there's still hope. There's still heart. Pardon the pun about the runningback." That was obviously the Michigan fan, Neil Wonnacott.
Business owners are saying they aren't getting the crowds they usually do during a winning season, but people are still coming to eat, drink, and sleep.
"There's always rumblings and grumblings when Notre Dame loses. But they'll always go out. People have to eat so we stay busy," Sean Meehae says, owner of Fiddler's Hearth in downtown South Bend.
The Chamber of Commerce estimates that each home game brings in $6-8 million. Director of Business Growth, Phil Damico, says we'll have to wait to see what kind of crowds we'll get later in the season to determine if that goal is met.
"When you get into a game that typically doesn't have a national appeal, or national flavor, like most of Notre Dame games do...and it gets cold, I think that's where some of the hotels will be constrained to fill up capacity," Damico says.
The good news--you get more than three strikes in football.