The government says childhood obesity has tripled since 1980.
There are now 10-million kids between the ages of six and 19 who are overweight.
A new ad campaign will aim directly at America’s children, and it is focusing on binge eating.
The government hopes the ads will not just hit home with children, but with parents, too.
Dr. James Hudson from Harvard’s McLean Hospital said, "They'll eat when they're not physically hungry. They'll eat well point the past where they feel stuffed. They'll be ashamed about their eating - eat alone. "
Researchers say that, like other eating disorders, there are psychiatric reasons for binge eating.
The temptation to binge feeds into the obesity epidemic that seems to start in childhood.