Baby Boomers Online


Call it an internet boom for boomers.

As more and more tech savvy seniors log on to the World Wide Web.

Advertisers are realizing the potential to cash in.

"Welcome to all of you at our EONS launch here this afternoon,” an announcer says.

When the founder of monster.com decided to launch a brand new website for the 50 plus last summer, the idea was of challenging boomers to live the biggest life possible.

Some thought it wouldn't sell.

EONS Founder and CEO, Jeff Taylor says, "I think the big surprise was that we actually have advertisers."

Harrah's Hyatt, Liberty Mutual, Verizon, and Fidelity, are just some of the advertisers banking on boomers online.

So it should come as no surprise that a brand new site is now taking on eons.

“One of the things that's really unique about our site is that we're completely centered around our members in terms of promoting the volunteer aspects, members are contributors," claims 55 Alive CEO, Jeff Lantz.

55 Alive is marketing itself as closer to a Myspace for seniors, offering all the content of Eons but leaving much of the work to the users.

"Our members completely drive the way our websites go," Jeff explains.

"There is so much money to be made from the baby boomers, especially over 50," Jupiter Research analyst Emily Riley says.

Studies of boomers online show the more affluent the user, the more active he or she is online, and that is music to Madison Avenue's ears. "If they have high quality content and they talk to 75k plus income level baby boomers, they can command great CPMS to advertisers, 30 dollars, 40 dollars or more which is much higher than the industry average," Riley says.

AARP, the most visited senior site, figured that out fast, as well as others like primesingles.net Jeff explains, "We've introduced this idea of a brand, kind of a central, safe meeting place at EONS.com and what we've seen is that they're coming in droves."


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