This is serious. We're talking a whole year of bragging rights.
St. Joseph High School and Lakeshore High School face off Friday night on the football field.
This is a major rivalry going back decades and decades before many of the fans and players were even born.
It creates a certain spirit that brings students and faculty to school Friday decked from head to toe in their school colors.
"I woke up this morning and I couldn't even think about the tests I have today, I'm psyched," says Cindy Lupiya as she shows us the blue and maize ribbons in her hair and yellow fingernail polish.
Lakeshore has won for the past 17 years and they're hoping to make this year an 18th victory.
But St. Joseph is coming in with an undefeated record so far this season, and they believe this is the year to turn things around.
Both teams agree--they can talk trash until they're blue in the face---or red in the face---but in the end, the scoreboard tells it all.