Flowers, jewelry, and dinner may not be in the cards for mom this year.

Instead, some analysts expect that consumers feeling the pinch from rising food and gas prices might just be buying cards instead of flowers and gifts.

Analysts don't expect a dramatic drop in Mother's Day spending, but think it will be lighter despite the extra cash some consumers have from their tax refunds and stimulus payments.

The National Retail Federation expects people to spend slightly less this year on Mother's Day gifts than last year, and for shoppers to concentrate on one major present rather than many smaller ones.

Even businesses that traditionally benefit from the holiday are offering specials and products to entice people to spend.